The Home Service Expert Podcast

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Michael Werner has lived several business lifetimes: Goldman Sachs M&A, president of Werner Ladder at $500 million plus, the Gerber turnaround from $100 million to $700 million, and founder of HomeX, where he sold Schedule Engine to ServiceTitan for nine figures. Twenty years ago, doctors told him he had about four years left. In this episode, he and Tommy break down private equity done right, why ownership changes how people work, the three things that motivate every employee, and the four trends that will decide which home service companies survive the next decade. Connect with Michael ⟶ michael@homex.com -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 02:02 - Why He Asks Everyone Their Origin Story 04:19 - Goldman's 15 Minute Rule 06:05 - Growing Werner Ladder Past $500 Million 08:49 - Too Entrepreneurial To Stay 12:07 - The Gerber Turnaround: $100M To $700M 14:30 - Satisfy Customers Or Delight Them? 19:41 - Trust, Time, Transparency: The HomeX Idea 23:30 - Why He Took A Minority Partner 29:09 - The Rental Car Ownership Test 32:29 - The Three Things That Motivate People 36:19 - Did The Trades Give Him Cancer? 38:53 - Hold The Mirror Up Before You Sell 42:39 - Never Say Retirement 47:15 - Four Trends That Decide Who Survives 50:33 - The David And Goliath Strategy 53:00 - Where He'd Put His Money 59:39 - The Death Sentence, In Full 1:02:10 - Long-Term Greedy: Final Advice 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Tommy sits down with Jason Wild, co-author of Genius at Scale (Harvard Business Review's lead title) and the innovation leader behind $6B+ in enterprise deals at IBM, Salesforce, and Microsoft. From child actor rejected 500 times to advising the world's biggest companies, Jason breaks down why you can copy products and poach talent, but culture is the one thing money can't touch, and what home service owners can steal from MasterCard, Pfizer, and Marc Benioff to build teams that run without them. Grab Jason's book Genius at Scale ⟶ https://geniusatscale.com -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 01:35 - Child Actor Roots 05:01 - The Zen Of Selling 07:52 - Writing With Harvard 11:28 - Focus Vs Innovation 13:17 - MasterCard's Reinvention 16:46 - The Elon Musk Take 22:16 - The Talent War 24:40 - What Money Can't Copy 28:38 - Global Innovation Lessons 34:11 - The Billionaire In Line 37:54 - Three Rapid-Fire Questions 45:22 - The Bridger Role 49:13 - AI And Your Jobs 58:37 - The Book's Big Lesson 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Most home service companies think they have a lead problem. Lauren Kingsley says they have a friction problem, and she has the receipts: $5.1 billion in revenue managed across multiple organizations, a call center scaled from 25 people to 800-plus, and the playbook she wrote for Renuity after telecom ran this exact consolidation a decade ago. In this episode: the client who dropped raw volume 20% and watched net sales jump 36% in one month, the 48-hour scheduling window that decides 85% of your jobs, why 1 to 5% of your EBITDA disappears into data silos every year, zip-code-level marketing strategy, the greenfield playbook (canvass first, digital last), building Sovereign Command as a Layer 2 over your tech stack, and the "don't trust, verify" mindset she brought from Bitcoin into business. Learn more about Lauren: https://laurenkingsley.now Contact Lauren: lauren@laurenkingsley.now -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 0:30 - Welcome: a friction problem, not a lead problem 1:45 - Hopping fences and selling art: Lauren's path to telecom 3:30 - Writing the Renuity playbook 5:30 - Sovereign Command: a Layer 2 over your tech stack 8:25 - One source of truth: don't trust, verify 10:40 - Time: the only asset you can't create 11:00 - Inside Tommy's daily pacing report 12:30 - Dynamic lead assignment: propensity to net close 13:55 - 400,000 calls analyzed: let the machine pick the questions 15:10 - Frictionless journeys and omnichannel nurture 17:20 - AI search jumped from 6% to 60% of homeowners 19:00 - Brand vs direct response: the 80/20 flip 20:50 - Zip code strategy: where spend goes to die 22:30 - The case study: 20% fewer raw leads, 36% more net sales 25:00 - Speed to lead: 48 hours or lose 85% 25:50 - Aggregators, bots, and where the ROI really is 29:15 - The numbers: 1 to 5% of EBITDA lost, 27% missed callbacks 30:35 - Attribution: billboards, Yelp, and 7,000 tracking numbers 34:45 - Blue Sky Jets and the Wall Street stepdad 36:25 - 2008: "something's wrong with the money" 38:50 - The $100M question: Bitcoin as a long-term savings plan 43:00 - Legislation, cold storage, and 21 million coins 46:25 - Grow wide or grow deep? The hybrid answer 48:50 - Pre-approval financing and the whole-home sell-in 51:20 - Greenfield playbook: canvass first, digital last 54:40 - Retail from Costco to Ace, by zip code 57:50 - Your people are the lifeblood 1:00:45 - Dream Manager and DreamStride 1:06:00 - Bench strength and performance-pay training 1:09:55 - How to reach Lauren 1:10:15 - What keeps Tommy up at night 1:14:00 - Very few winners, massive winners 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Recorded live at the Freedom event — Kevin O'Leary sat down with Tommy minutes after walking off stage. Mr. Wonderful built and sold The Learning Company in one of the largest tech deals of all time, runs a portfolio of more than 50 companies, and spent years selling to Steve Jobs — who taught him the rule he still runs his life by: pick the three things that matter, and block out 70% of everything else. In this episode: why home service is one of the best businesses on earth, the contractor-first deal he now makes with every new CEO, why unhappy customers are your most valuable asset, the 70/30 listening rule, and what money actually buys once you have enough of it. As Kevin put it about Freedom: "if you ever get a chance to come to one of these sessions, you should." Follow Kevin O'Leary: https://www.instagram.com/kevinolearytv/ -- 🕐 TIMESTAMPS 🕐 -- 00:00 - Introduction 00:40 - Mr. Wonderful, live at the Freedom event 01:25 - Why Kevin still shows up for entrepreneurs 02:15 - "One of the best times ever" for home service 03:45 - What Kevin pays up for: recurring revenue 05:00 - The AI doom question: buggies & burger robots 07:25 - Private equity's biggest mistake: losing the founder 09:50 - The $6,000 earpiece productivity stack 11:50 - $3.75M/month in marketing and a 10X ROAS 13:05 - Wonder Ads: how TV attribution finally works 15:20 - The 4 KPIs that build any company's budget 16:20 - Running 54 companies at once 17:40 - Quit making transactional ads — tell stories 19:35 - "Always tell the truth" — the lesson from Kevin's mom 22:15 - Kevin's rule: contract first, hire second 24:15 - Ideas are cheap, execution is everything 25:25 - Steve Jobs stories: brutal meetings & 70/30 28:15 - Equity done right: 70/30 deals and dilution 31:00 - Unhappy customers are your most valuable asset 34:25 - Listen 70%, talk 30% 36:20 - The $10M restart plan & 31% in real estate 38:25 - "I don't need more money" 39:10 - Your first $5M is a safety net 41:00 - Who inspires Kevin: Musk at 100% signal 42:15 - Own your failures or he won't invest 43:10 - The book that changed him: Keith Richards 45:05 - Close: "come to one of these sessions" 🚀 FREEDOM 2026 Get your Tickets Today! https://freedomevent.com Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://mellomedia.s.gy/promo3-freedom2026 George Paladichuk built a million-dollar AI company at 22 — and he's the first person selling AI who will tell you NOT to hand it your phones. His platform, NaiL, sits behind 100+ franchise locations and catches nearly 1,000 calls a day for Superior Fence & Rail alone — recovering $2.5 million a month in revenue from calls that would have hit voicemail. In this episode, Tommy sits down with George to break down where AI actually belongs in your call flow, the businesses that should never use it, the disclosure test that quadrupled hang-ups, what it really costs, and the three pitfalls that kill AI rollouts. Tommy even calls George's AI live on air — see if you can tell. 💎 Top 5 Takes for this Episode! AI is your safety net, not your first touch. Booking rates AND customer satisfaction go up when AI backs up an A-player on the phones — not when it replaces them. Missed calls are a hidden metric. No dashboard reports them — and for one franchise they were worth $2.5M a month. Some calls should never go to a machine. Restoration, funeral homes — nobody in a moment of distress wants to hear a robot. Don't lead with "this is an AI." Announcing it up front 4X'd hang-ups in 30 seconds. Solve the caller's problem first — 80% never notice. Solve the problem before you build the product. That one shift took George from $4K to $50K a month in 90 days. ⏱️ Chapters 0:00 — "The last thing they want to hear is a robot" 0:40 — Who is George: 22, CU Boulder, founder of NaiL 2:15 — Wholesale real estate at 18 → digital marketing → a $1M AI company 7:45 — Superior Fence & Rail: recovering $2.5M/month in missed calls 10:15 — The hidden metric: ~1,000 missed calls a day 12:45 — Don't fire your CSRs: AI as the safety net, not the first touch 17:25 — When AI is the WRONG answer: restoration & funeral homes 20:30 — Overseas agents vs AI: cost, coverage, and one-call-at-a-time 23:30 — "The worst AI will ever be": how fast the voices got good 25:55 — Outbound calling, TCPA compliance, and why SMS wins 30:35 — The next 2–3 years of AI receptionists 32:40 — Should you disclose it's AI? The 4X hang-up test 36:15 — LIVE DEMO: Tommy calls the AI 38:45 — Where to start + pitfall #1: solve the problem, not the technology 43:00 — Pilot programs: 30–60 days, build to launch 46:00 — Why young female voices win 47:40 — What it costs: $10–20K pilots, ~$997/location/month 50:00 — Advice to young builders: find the problem first, then market the hell out of it 54:15 — What's next for NaiL + how to reach George 57:20 — Why rollouts fail: vision, results, and a spokesperson 🚀 FREEDOM 2026 Get your Tickets Today! https://mellomedia.s.gy/promo3-freedom2026 Learn more about NaiL here: https://usenail.com Contact George: george@usenail.com George Paladichuk is the founder of NaiL, an AI voice receptionist platform for home service franchises. A 22-year-old CU Boulder graduate, he went from wholesale real estate at 18 to running a digital marketing agency through college to building NaiL, which now serves 100+ franchise locations. His biggest client, Superior Fence & Rail, recovers $2.5 million a month in revenue from missed calls handled by the platform. Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/ My other podcast: Tommy Mello Millionaire ⟶ https://www.youtube.com/@officialtommymello Live Q&A submission form: https://homeserviceexpert.com/questions

🎟️ Join us at Freedom 2026 → https://mellomedia.s.gy/promo2-freedom2026 Kent Yoshimura walked away from two Shark Tank offers because they came in under the number he set before entering the tank — then became the only founder in show history to come back and close a deal, with KIND founder Daniel Lubetzky. The NeuroGum CEO breaks down the Ring doorbell playbook for selling home services, the 4 Es of marketing, and why sleep is the most underrated CEO skill. Plus Tommy reveals the $400M number and the growth comp that stunned his banker. 🕐 TIMESTAMPS 0:00:00 Cold Open 0:00:32 Guest Intro 0:06:46 Art Meets Business 0:11:49 Sleep Tips 0:15:47 Cold Plunge Science 0:17:19 Influencer Marketing 0:18:24 The Ring Playbook 0:21:26 AI And Jobs 0:30:28 Rapid Fire Advice 0:32:49 The Ryan Story 0:34:49 Partnership Rules 0:37:42 Mental Discipline 0:47:43 Shark Tank Story 0:50:40 The $400M Reveal 0:57:43 The Rat Experiment 🎟️ Freedom 2026 → https://mellomedia.s.gy/promo2-freedom2026 TikTok → https://www.tiktok.com/@officialtommymello Instagram → https://www.instagram.com/officialtommymello Facebook → https://www.facebook.com/officialtommymello

🎟️ Join us at Freedom 2026 → https://mellomedia.s.gy/promo2-freedom2026 Cameron Herold is back for round two — the man who scaled 1-800-GOT-JUNK from $2M to $106M in six years breaks down why two A-players beat six average hires, the exact matrix Jack Welch used to decide who stays, and the profit math that tells you whether you should even own a home service business. If you're stuck between $3M and $10M, this one's for you. 🕐 TIMESTAMPS 0:00:00 Cold Open 0:02:26 Idea Capture 0:08:30 Vivid Vision 0:11:19 The HVAC Trap 0:19:19 Red KPIs Only 0:25:14 Expansion Warning 0:31:05 Interview Training Gap 0:40:37 Jack Welch Matrix 0:48:51 A-Player Math 0:52:12 The Doubt Rule 1:01:51 Entrepreneur Reality 1:13:54 Profit Over Revenue 1:17:28 P&L Basics 1:26:15 Call Center Rule 1:44:44 Books And Contact 🎟️ Freedom 2026 → https://mellomedia.s.gy/promo2-freedom2026 TikTok → https://www.tiktok.com/@officialtommymello Instagram → https://www.instagram.com/officialtommymello Facebook → https://www.facebook.com/officialtommymello

🚀 FREEDOM 2026 Get your Tickets Today! https://mellomedia.s.gy/promo-freedom2026 Tommy Mello sits down with Gary Vaynerchuk, founder of VaynerMedia and VaynerX, for a conversation every home service owner needs to hear. Gary breaks down how he transformed his dad's New Jersey liquor store into Wine Library, why he saw the internet coming in 1995, and what he looks for before investing in any company today. He explains kind candor, the feedback system he trains 2,700 employees on, and answers the 10 million dollar question about starting over from zero. Then Tommy runs him through a true or false speed round on the biggest social media myths, where Gary explains why blaming the algorithm is costing you views, subscribers, and money. 🕐 TIMESTAMPS 00:00 Intro 04:45 Father's Lessons 09:14 Store Transformation 13:10 Internet Moment 16:45 Jockey and Horse 19:56 Kind Candor 22:59 The $10M Question 26:06 Exit Philosophy 29:20 Sandcastle Philosophy 34:35 Myth Speed Round 00:53 Was Gary Vee born with business talent? 02:54 Do immigrants have an advantage in business? 04:45 What did Gary Vee learn from his father? 06:25 What was Gary Vee paid at his dad's liquor store? 09:14 How did Gary Vee grow Wine Library? 13:10 When did Gary Vee first see the internet? 16:45 What does Gary Vee look for before investing? 19:56 What is kind candor at VaynerMedia? 22:59 What would Gary Vee do with 10 million dollars? 35:15 Does taking a posting break reset the algorithm? 🚀 FREEDOM 2026 Get your Tickets Today! https://mellomedia.s.gy/promo-freedom2026 TikTok: https://www.tiktok.com/@officialtommymello Instagram: https://www.instagram.com/officialtommymello Facebook: https://www.facebook.com/officialtommymello

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Adam Shampaine went from Capitol Hill to CEO of HomeFix, a $68 million home improvement company, and then built his own supply company, finance company, and window brand. In this episode, Tommy Mello and Adam break down how vertical integration creates a moat competitors can't copy, why company DNA decides which growth channels actually work, how a door-to-door canvasser can earn $300K a year, and the one lesson Adam learned from building five companies: he would be richer if he had built one better. If you run a home service or home improvement business, this is the conversation on canvassing, financing, and focus. 🕐 TIMESTAMPS 00:00 Episode Open 01:52 Capitol Hill Origin 07:20 Part-Time to Sales 12:20 Always The People 18:00 Solar and Supply Stack 23:20 Pure Finance Origin 30:30 Finance Platform Growth 37:20 Company DNA Canvas 43:50 Canvassing As Math 48:50 Canvas vs Demand Leads 54:12 Brand Power vs Canvas 1:02:02 One Thing Regret Questions this episode answers: 01:52 How did a Capitol Hill staffer end up in home improvement sales? 12:20 Is it the market or the salespeople when a sales territory fails? 18:00 Why would a home improvement company build its own supply chain? 23:20 Should contractors start their own consumer finance company? 30:30 How does in-house customer financing actually make money? 37:20 Can you change your company's culture and business model? 40:50 Why do canvassing consultants fail at most companies? 43:50 How much can a door-to-door canvasser make per year? 48:50 What is the difference between canvas leads and demand leads? 54:12 Does brand marketing beat door-to-door canvassing? 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ TikTok: https://www.tiktok.com/@officialtommymello Instagram: https://www.instagram.com/officialtommymello Facebook: https://www.facebook.com/officialtommymello

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Sahil Bloom spent seven years "winning" in private equity — while living 3,000 miles from his parents, drinking seven nights a week, and 50 lbs heavier than today. Then one sentence from a friend changed everything: "You're going to see your parents 15 more times before they die." In this episode, Tommy Mello sits down with the author of The 5 Types of Wealth to break down the 85-year Harvard study that found the #1 predictor of your health at 80 isn't blood pressure, smoking, or cholesterol — it's how you feel about your relationships at 50. They cover the Life Razor, why "nobody cares" is the most freeing advice you'll ever get, the phone rule that reclaimed 68 days a year, delegation without dumping, and what AI means for the next decade of work. 🕐 TIMESTAMPS 00:00 The #1 Predictor of Health at 80 (Cold Open) 00:48 Who Is Sahil Bloom? The 5 Types of Wealth 02:22 Winning in Private Equity While Losing Everything Else 03:18 "You'll See Your Parents 15 More Times Before They Die" 04:26 The 5 Types of Wealth Explained 05:43 Sahil's Daily Routine & Business Ecosystem 08:29 How Success Gets Redefined After 30 12:57 Phones, Presence & the People You Love 17:19 Why Entrepreneurs Can't Enjoy the Journey 19:01 A Violent Bias for Action 19:45 What Is a Life Razor? (The Apollo 13 Story) 24:11 Game-Changing Advice You Wish You Knew in Your 20s 24:32 "Nobody Cares" & the Spotlight Effect 26:10 The Science of Slow, Steady Progress 27:59 Starting Over With $10 Million 28:56 The Goal: Positively Impact a Billion Lives 31:19 The 5 Types of Wealth in Your 20s vs Your 50s 34:21 What Makes Happy Couples Stay Happy 35:38 Keeping the Fire Alive After Kids 39:26 The Harvard Study: Health at 80, Predicted at 50 40:36 Counseling, Being Right & Changing Your Mind 44:28 Relationship Advice for Young People + The Phone Rule 49:31 Your Quest Has to Be Yours 50:51 Speed Round: Time Blocking & Work Smart vs Hard 53:38 How to Delegate Without Dumping 55:32 Design Your Perfect Day 56:12 Sahil's Viral Ideas: Proximity Is Wealth 58:03 Kids, Priorities & Adaptability 1:00:37 Be Unapologetically Yourself 1:02:49 AI, Jobs & the Next 10 Years 1:06:24 How They Actually Use AI 1:07:09 Robots, Blue Collar & What's Coming 1:14:38 The Book That Changed His Life 1:15:58 Final Advice: Invest in Your Relationships 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Dustin Sims went from running a window tint shop to VP of Operations at A1 Garage Door Service — a $400 million company — in under five years, promoted three times along the way. Tommy pulls back the curtain on how A1 actually runs: why serving the customer has to be the North Star, why incentives alone drive the wrong behavior, how to interview for the one trait that isn't on any resume, rebuilding a dispatch culture that had checked out, and the AI stack (call analysis, machine-learning dispatch) behind 30,000 jobs a month with a team of 20 dispatchers. 🕐 TIMESTAMPS 00:00 Intro 01:22 Window Tint to VP 03:40 Private Equity Reality 11:26 Rebuilding Dispatch 20:44 Leadership That Serves 24:48 Loyalty and Culture 31:38 Customer North Star 38:40 Interviewing for Care 45:50 Family and Discipline 51:04 Raving Fans Standard 59:30 AI in the Call Center 1:05:20 Dispatching 30,000 Jobs 1:12:36 CSR vs Dispatcher 1:18:10 Culture Over Everything 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/ #HomeServiceExpert #A1GarageDoor #Leadership

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ More than half of private equity–backed CEOs don't make it through the hold period. Samantha Allison and Taavo Godtfersen studied the ones who 5X'd their companies instead — and wrote The 5X CEO. Tommy digs into the five disciplines behind those outcomes, the talent audit that finds the 8–20 roles creating 80% of your value, equity-for-all, what the first 90 days under PE actually demand, and the shift from chief problem-solver to chief system designer. Whether you ever plan to sell or just want to run your company like the ones that do — this is the playbook. 🕐 TIMESTAMPS 00:00 Intro 06:24 Founder CEO vs Hired CEO: Why Private Equity Replaces Owners 11:32 CEO Talent Audit: The 8 to 20 Roles That Create 80% of Value 19:10 The 5X CEO Model: Five Disciplines of Top Performers 27:39 First Year With Private Equity: The 90-Day Playbook 35:42 Blank Sheet Exercise: How Top CEOs Disrupt Themselves 43:02 Nine Box Talent Review and Leading Indicators 50:21 Is Private Equity Good or Bad for Business? 59:33 How Much Debt Should a Business Take On? 1:05:22 CEO Time Audit and Decision Audit Explained 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ A1 Garage Door is about to cross $410 million — and Garage Door Freedom exists to hand other owners the exact systems that got it there. GDF coach Jon Hartey breaks down the Freedom Framework, the KPIs that actually move a business, what the first 90 days look like, and the real member stories — including the owner who burned his whole team down and came back at nearly 100% conversion. Whether you're doing $500K or $5M, this is the look inside. 🕐 TIMESTAMPS 00:00 Intro 00:53 How Garage Door Freedom Started 03:10 The Freedom Framework 04:01 Where Owners Actually Struggle 05:39 What's the Moat Around Your Business? 08:35 What the First 90 Days Look Like 09:29 Meet the GDF Team 11:48 Better Your Best Technician Training 14:21 The KPIs That Matter Most 15:54 Why A1 Books 92% of Calls 16:39 The Most Underrated Growth Lever 21:27 Real Member Success Stories 24:34 Own Your Market — Don't Chase Four 26:57 The ServiceTitan Price Book Advantage 28:17 How the Program Pays for Itself 29:21 Inside Vertical Track 32:56 The Only Objection That Matters 35:19 He Burned It Down and Came Back Stronger 37:55 Work On the Business, Not In It 38:32 Final Thoughts 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Evan Carmichael started with $300 a month, dead-ass broke, too afraid to tell anyone. He sold his company at 22, built a YouTube channel from nothing, and reached 4 million subscribers by helping entrepreneurs believe in themselves. But the most powerful thing he said in this conversation had nothing to do with YouTube: "We don't care who watches the video. It's a relationship." Evan breaks down the exact content strategy home service owners should be using — not to go viral, but to build the referral relationships that 5-10x their revenue. Plus: why your purpose comes from your pain, the neuroscience behind serving others, and the real reason most billionaires aren't happy when they finally get there. 🕐 TIMESTAMPS 00:00 Intro 05:48 Team Mentoring as Content 11:35 The Office Hours Method 19:10 Borrowed Belief 26:03 Identity & Standards 34:05 Built to Serve 44:27 Catch Them Doing Something Right 51:12 Just Start and Keep Going 57:44 Content as Relationships 1:02:44 Buyer Breakthrough Videos 1:17:36 Book Recommendations 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Window Nation had 80% employee turnover. Within 6 months, Mike Matalone brought it down to 23% — without changing their sales process, marketing, or compensation. The only thing he changed was how they hired, onboarded, and developed their people. Mike is the founder of XP3 Talent Systems and the bestselling author of Hire, Train, Retain. He spent 5 years coaching 45 CEOs through Vistage, where he discovered that 80-90% of all business problems trace back to one thing: people. In this episode, Tommy and Mike break down the exact people operating system that transforms average hires into A players in 30 days — and why the owners who think they can hire their way to a great team are already losing. ⏱️ CHAPTERS ⏱️ 00:00 Intro 00:24 XP3 Origin Story 06:59 Window Nation Turnaround 12:34 Three Hiring Criteria 18:14 Psychological Connection 23:44 Personality Assessments 30:42 AI For Interviews 36:04 Wow Onboarding 42:56 Company Advocates 53:19 What's In It For Them 1:01:14 Define Success 1:06:24 Build A Business Not A Job 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Chuck Thokey built sales teams that generated $220 million in revenue — and his first coaching client went from under $1 million to a $6 million net profit before being acquired by private equity. In this episode, Tommy sits down with the co-founder of Top Rep Sales Training to break down exactly why most sales teams are either your biggest asset or your most expensive liability — and why most owners can't tell the difference. Chuck covers the four buyer personality types (the Platinum Rule), why best-better-good pricing closes 90% of customers at the middle tier, how to give a price without flinching, and the daily Power Hour training system that keeps reps sharp. He also unpacks the uncomfortable truth: 80% of sales leaders are either struggling or need to be replaced — not because they're bad people, but because they were never trained for the role. If your sales team isn't performing, this is the starting point. 🕐 TIMESTAMPS 00:00 Episode Open 01:21 Aerospace Origin Story 08:30 Four Buyer Types 13:30 Tier Pricing Tactics 20:27 Power Hour Training 30:00 Rep Performance Standard 37:14 Hiring and Simulation 44:23 Leadership Failure Rate 49:13 Six Million Case Study 57:00 Growth Mindset Scaling 1:02:18 KPI Dashboard Mastery 1:07:41 Final Thoughts 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Your brand is either quietly growing your business or quietly killing it. In this episode, KickCharge Creative President Terri Briggs reveals why the most expensive decision home service contractors make is waiting — and how the right brand transforms average tickets, conversion rates, employee retention, and company value from day one. ⏱️ CHAPTERS 00:00 - Episode Introduction 03:49 - Brand Creation Process 07:00 - Revenue Impact Data 11:13 - Color Ownership Strategy 15:00 - Long-Term Brand Value 18:40 - Cost of Waiting 22:10 - Brand ROI Measurement 26:38 - Branded Not Blended 30:12 - JumpSpark Fleet 33:54 - The Profit Problem 39:06 - Free Brand Scan 43:46 - Test of Time 🔍 FREE BRAND SCAN: Is your brand healthy, or quietly holding you back? Terri Lynne Briggs will personally review your name, logo, and truck wrap and tell you what's working and what's costing you. No charge. Book yours: https://www.kickcharge.com/brand-scan/ 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Jim Leslie is the CEO of Home Service Freedom and former CMO/CTO at A1 Garage Door — where he helped build the company to over $400 million. Today he breaks down exactly what's killing revenue inside most home service companies (hint: it's not your marketing), walks through real HSF member success stories with real numbers, and explains how the right systems, community, and coaching can take any home service company further, faster. In this episode: ▸ The #1 reason home service marketing doesn't work (it's your booking rate) ▸ How a $22M multi-trade company was losing money without knowing why — and turned it around ▸ The speed-of-implementation principle that separates companies that grow from those that stay stuck ▸ How AI is flipping the labor equation — and what it means for your team right now ▸ Why going deeper beats going wider — every time ▸ What smart investors actually look for in a home service company ▸ Inside HSF: membership, coaching, training, and the 90-day money-back guarantee ▸ Freedom Event: October 26–28, Mandalay Bay, Las Vegas -- 🕐 TIMESTAMPS 🕐 -- 00:00 — Jim Leslie / HSF 08:11 — HSF Membership Overview 16:00 — Member Turnaround Story 23:52 — Speed of Implementation 29:05 — AI Productivity Shift 36:28 — Smart Investor Criteria 44:15 — Freedom Event Details 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Senja Spellman is a fractional CMO who has spent over a decade inside the marketing departments of companies like Tundra Land ($100M), Leaf Home, Bath Works, and Home Genius Exteriors. She took Bath Works from $12M to $25M in one year — now pacing $52M. Today she shares exactly how home service companies can build brand trust, track TV attribution, grow with zero ad spend, and disrupt in a market where everyone looks the same. In this episode: ▸ Why 66% of customers pick by trust — and only 7% by price ▸ The TV attribution model that ties every spot to a lead ▸ How to use ChatGPT, Claude, and Gemini to audit your brand visibility right now ▸ Brand vs. direct response — which one your business actually needs ▸ The 97% rule: why branding matters more than most owners think ▸ Omnichannel data strategy: how to hit the right person across mail and CTV ▸ Marketing budget benchmarks: growth (20–22%) vs. maintenance (15–18%) ▸ How cause marketing builds internal culture and external brand ▸ Why marketing is meant to disrupt — and how to stop blending in -- 🕐 TIMESTAMPS 🕐 -- 00:00 — Senja's Background 07:06 — TV Attribution Model 15:31 — LLM Brand Visibility 22:48 — Home Service Differences 30:25 — Marketing Budget Benchmarks 36:10 — The 97% Rule 41:30 — Omni-Channel Data Strategy 49:50 — Private Equity Risks 57:07 — Brand Story Process 01:03:55 — Lead Gen Quick Wins 01:12:05 — Disruption in Marketing 01:17:55 — Senja's Contact Info 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/

🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Tony Hoty filed bankruptcy at 29. Spent 10 years on the road training companies across the country because he had no choice. Then rebuilt to $10M+ in retail remodeling with Window Expo and Bath Expo. His message is simple: stop throwing money at digital ads and start building a system that creates demand. Tommy and Tony break down door-to-door canvassing, home shows, events, call center follow-up, and the lead handling mistakes costing most remodelers thousands every month. -- 🕐 TIMESTAMPS 🕐 -- 00:00 Intro & Origin Story 05:40 Hunting vs. Farming 08:42 Door-to-Door Playbook 13:13 Creating Infinite Demand 17:10 Capacity Planning 19:42 Culture & Hiring 23:33 Event Profiling 29:54 Lead Handling & Leakage 33:03 Lead Follow-Up Mistakes 38:53 Process & Discipline 43:11 Ride-Alongs vs. Technology 46:45 Vision & Self-Improvement 49:28 Lead Gen Expo 🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/ Check Out My Social Media: Tiktok ⟶ https://www.tiktok.com/@officialtommymello Instagram ⟶ https://www.instagram.com/officialtommymello/ Facebook ⟶ https://www.facebook.com/thomasmello/